Brainbees Solutions (FirstCry) FIRSTCRY
India's largest specialty retailer of baby and kids' products - app, ~1,000+ stores, own brands, and GlobalBees D2C roll-up
Mapped in 1 theme: Consumer Internet.
Where Brainbees Solutions (FirstCry) sits in the supply chain
Brainbees Solutions (FirstCry) appears in 1 supply-chain layer in one theme, Consumer Internet.
Revenue and profit
| ₹ Cr | FY22 | FY23 | FY24 | FY25 | FY26 |
|---|---|---|---|---|---|
| Revenue | 2,401 | 5,633 | 6,481 | 7,660 | 8,548 |
| Net profit | −79 | −486 | −322 | −265 | −204 |
Latest-year revenue ₹8,548 Cr (FY26, company-wide).
Strengths
- Category leader with strong own brands (BabyHug) and an omnichannel network
- Expanding in the Middle East (UAE, Saudi Arabia)
Risks
- Still loss-making at the net level; GlobalBees roll-up weighs on margins
- Quick commerce and Meesho competing in diapers and basics
Common questions
What does Brainbees Solutions (FirstCry) do?
India's largest specialty retailer of baby and kids' products - app, ~1,000+ stores, own brands, and GlobalBees D2C roll-up.
Where does Brainbees Solutions (FirstCry) sit in the supply chain?
Brainbees Solutions (FirstCry) (NSE: FIRSTCRY) is mapped in 1 supply-chain layer: Marketplaces & D2C (Consumer Internet).
Who are Brainbees Solutions (FirstCry)'s peers?
In the Marketplaces & D2C layer of Consumer Internet: Flipkart (not NSE-listed), Amazon India (not NSE-listed), Meesho, FSN E-Commerce Ventures (Nykaa) and Lenskart Solutions.
What is Brainbees Solutions (FirstCry)'s market cap and valuation?
As of 6 Nov 2026: market cap ₹8,299 Cr, ROCE 0.6%, ROE −2.4%, dividend yield 0%.